Pikolinos takes New York by style
Pikolinos is the top-selling shoe brand in Spain, but it had never made much of a splash in the New York market. Until now. The brand, known for its "very white" & minimalist boutiques in Spain, put itself in good hands when coming to us for a New York makeover. They wanted to make noise, and we were happy to oblige.
Hand to hand with Bisila Bokoko -Pikolinos Global Ambassador-, we first created a New York brand identity, complete with a handwritten font designed to appeal to a younger crowd, along with photography, social media outreach, stationery and collateral materials. Then we handpicked a location in the heart of the Meatpacking district for a pop-up store with a vibrant new look. We helped drive traffic to the store through events, workshops and guerrilla marketing.
The results speak for themselves: the brand is now extending its stay in the Big Apple and even updating its Spain locations to emulate the new concept.
"Design You Trust" features Pikolinos NY store as one of the "10 MUST VISIT RETAIL SHOPS IN THE WORLD"!
Creative Direction | Interior Design | Retail | Mobile App | Photography | Social Media Outreach | Stationary | Events | Web