The We Are All Human Foundation fights injustice and discrimination, promoting diversity, inclusion and equity through research and advocacy.

This project was very personal to us, as MERRY+ shares a commitment to this essential and inspiring cause.

We derived the simple yet impactful name from the common denominator instead of the differences of human beings - We are all human. Then we created a logo that connects to the United Nation’s “Sustainable Development Goals” (SDG) by borrowing a central shape and transforming it into an exclamation point to convey the urgency and determination of the Foundation’s mission. A fingerprint is added to remind us that we are all part of the human family, representing something common to all humanity, regardless of racial, cultural or gender differences. Bold colors and fonts enhance the potency of the logo’s message, making it unforgettable. We also developed a brand architecture and comprehensive style guide to ensure strong and consistent implementation across all platforms.

The results are in:

• When we presented the new brand, our client was moved to tears. This was a rst for us!

• The design is truly unique for the sector, where it receives continual praise at industry
events.

Verbal Identity | Logo | Collateral | Brand Guide |