LandYield, an American company founded in 2023, offers private forest owners a unique opportunity – to earn revenue by delaying timber harvests, enhance carbon sequestration, and boost their forest's value. The company is committed to sustainable forest practices and environmental stewardship, aiming to leave a positive imprint on our planet and help owners maintain the beauty and biodiversity of forests for future generations.

Mercuria Energy Group, LandYield's mother company, engaged MERRY+ in the winter of 2022 to help them bring this amazing vision to life. We started with a qualitative and quantitative research project to identify the target audience as well as their behaviors, perceptions, and media habits. We then used these valuable insights to inform a robust Go-To-Market Strategy.

MERRY+ conceived the name "LandYield", designed the brand identity and architecture, elaborated its positioning and built a digital platform to showcase the mission and vision in a beautiful, impactful way.

Now launched and public since August 1st 2023, MERRY+ is also responsible for creating and implementing a 360º marketing campaign for LandYield that is accompanied by a multitouch campaign focused in the Southeast, encompassing all print, digital and offline activations (collateral, social, search, branded content, etc.).
Additionally, we developed a collection of merchandise pieces that beautifully capture the essence of our brand. These items are currently being distributed at events throughout the southeast region.

The Wall Street Journal and the Business Wire are talking about LandYield! Click below to read the articles:

WSJ on LANDYIELD

BW on LANDYIELD

Click here to see the LandYield Website:

LANDYIELD

Strategy | Positioning | Naming | Identity System | Web Design | Collateral | Merchan I Branded Content I 360 Marketing Campaign