A simple backdrop for an artist who is anything but conventional

Michael O'neill
New York, US

American photographer Michael O’Neill is an iconoclast in his own right; his striking portraits of celebrities, athletes and animals have graced the pages of magazines including Rolling Stone, Life, Vanity Fair and The New Yorker. To create an online home for his colorful and explosive works, our job was deceptively simple: let the images speak for themselves.

The result is a clean and elegant website with a minimalist aesthetic whose aim is to reproduce the pages of an artist's portfolio. A white background, effortless navigation and a chic font do their best to stay out of the way, giving the photographs the prominence they deserve.