Pikolinos takes New York by style
Pikolinos is the top-selling shoe brand in Spain, but it had never made much of a splash in the New York market. Until now. The brand, known for its "very white" & minimalist boutiques in Spain, put itself in good hands when coming to us for a New York makeover. They wanted to make noise, and we were happy to oblige.
Hand to hand with Bisila Bokoko -Pikolinos Global Ambassador-, we first created a New York brand identity, complete with a handwritten font designed to appeal to a younger crowd, along with photography, social media outreach, stationery and collateral materials. Then we handpicked a location in the heart of the Meatpacking district for a pop-up store with a vibrant new look. We helped drive traffic to the store through events, workshops and guerrilla marketing.
The results speak for themselves: the brand is now extending its stay in the Big Apple and even updating its Spain locations to emulate the new concept.
The results speak for themselves!
• The pop-up extended its stay in NYC by months
• Their U.S. presence grew with dozens of new physical and online points of sale (Nordstrom, Zappos).
• All European locations eventually adopted our NYC store concept.
"Design You Trust" features Pikolinos NY store as one of the "10 MUST VISIT RETAIL SHOPS IN THE WORLD"!
Creative Direction | Interior Design | Retail | Mobile App | Photography | Social Media Outreach | Stationary | Events | Web