Praktik Hotels knows that sleeping in style is not just for high rollers. Their unique, affordable boutique hotels are tailored by interior designer Lazaro Rosa-Violán to fit seamlessly into their iconic locations and landmark buildings, giving their cost-conscious guests all the comforts and technology to feel like true luxury travelers.

We were tasked with creating a verbal identity, signage, a new website, stationery, photography and collateral materials for the Praktik brand and for three of their locations, giving each one an individual identity to match their distinctive personalities. And we brought it all together under the tagline "Less is Luxe," which caught the attention of the editors of Vanity Fair, who praised it in their pages.

Verbal Identity | Web | Signage | Identity Systems | Photography | Collateral