As an industry pro and world traveler Roberta Freymman has translated her passion for discovery into a successful women's wear business, but when it came time for her to make the journey into the digital world, she turned to us for our expertise. As any of the fans of her unique globally-sourced fashion line could attest, Freymman is all about perfectly blending art and commerce, and we set out to do the same for her brand online.

The strategy we developed included a user-friendly e-commerce website that reflects the bohemian elegance of the two RF brands while seamlessly incorporating the back-end technology to power the business. Color and font evoke the exoticism that is Freymman's hallmark, and uncomplicated navigation and exquisite photography let the pieces take their rightful place at center stage.

Photography | Collateral Materials | Web