Spain's growing prominence as a cultural export. New York's timeless urbanity and trailblazing. Two cultural heavyweights brought together deserve nothing less than exquisite style, modernity and attitude.

The Consulate General of Spain in NY requested a full rebranding to help activate their mission of promoting cultural and artistic exchange between the two places. Through a new identity, website and collateral materials, Spain Culture NY was furnished with a cutting-edge image worthy of their calling, along with the functionality to grow with their upwardly-mobile audience. It was a 21st-century makeover complete with a mutable logo for maximum flexibility.

The platform has been transformed into a leading resource for Spanish artists and cultural institutions, and has garnered a growing number of visitors and new partnerships.

Branding and Identity System | Posters | Web