Founded by Anna-Lena Kamenetzky-Wetzel & Grace Gould, Touch Capital was is a venture capital that is fueled by a direct, can-do yet compassionate approach.

To create this identity we drew inspiration from Touch Capital's bold and direct approach as a venture capital firm. The striking logotype exudes confidence and assertiveness, reflecting the firm's can-do attitude and willingness to take calculated risks. Yet, the curved, neighboring letterforms subtly convey a sense of approachability and empathy – qualities that are essential in building successful partnerships with entrepreneurs.

The vibrant color palette is a nod to the diverse array of companies and industries that the three co-founding women have invested in over the years. Each hue represents a different brand they've helped nurture and grow, coming together in a harmonious blend that celebrates their collective accomplishments and forward-thinking mindset. This kaleidoscope of colors symbolizes Touch Capital's commitment to fostering innovation across multiple sectors while embracing the unique perspectives and experiences that drive entrepreneurial success.

M+ had the opportunity to work with Claudia Romo on this project and here is what she had to say about her experience with us:

"I worked with M+ on the creation of the identity & web for Touch Capital, as they are the best at capturing the essence of a brand and conveying it in a precise, compelling, and powerful manner. M+ has a unique ability to delve into and understand the core values and mission of a brand, transforming this understanding into a visual and narrative identity coherent with its audience. Their approach not only focuses on aesthetics but also on creating an emotional connection. Working with M+ has been key to bringing these projects to life, ensuring that each of them communicates effectively, capturing people's interest and commitment to these causes."

Check out the Website we designed and built:

TC SITE

Brand Identity | Web Design & Implementation